(Cool Ranch Doritos would not be introduced until Frito-Lay's exuberant expansion in the late 1980s.)Īs the triangular snack with the tangy crunch penetrated national markets, it gradually lost its ethnic, "Mexican" character, much as Frito-Lay's flagship Fritos had lost theirs over the preceding 40 years.
In 1968, Doritos' star rose higher with the introduction of taco-flavored Doritos and in 1972 came nacho cheese–flavored Doritos. Nevertheless, Frito-Lay's new product - the triangular tortilla chips known as Doritos - took off, thanks to their being "more flavorful and crunchier" than any competing brand.
For example, the FTC barred PepsiCo from creating cross-promotions between Frito products and Pepsi-brand beverages. Pepsi-Cola had hoped to use the merger to its advantage, since salty snacks and cold carbonated drinks fit naturally together however, an Federal Trade Commission anti-trust lawsuit brought against Frito-Lay in 1963 stifled many of Pepsi's aspirations. Lay's "Frito-Lay Company" (the maker of Fritos) merged with the Pepsi-Cola Company to form PepsiCo, Inc. The brand was launched in 1966, the year after H.W. By that time, Alex Foods was out of the game, and Doritos became a Frito-Lay production. He falls in love with them, contracts Alex Foods to produce them, and in 1964 the Dorito is born.īy 1966, Doritos rolled out nationally, and our Pavlovian love affair with cheese powder was born. Some time later, Archibald Clark West, a marketing executive for Frito-Lay, stops by Casa de Fritos and encounters the repurposed snack. He gave the kitchen a tip: instead of trashing the stale tortillas, cut them up and fry them. One day, a salesman from Alex Foods noticed that Casa de Fritos was dumping stale tortillas in the trash. Casa de Fritos got its tortillas from Alex Foods, a local tortilla factory. Can you dissolve a handful of Nerds in vodka, decorate with Pixie-Stick dust, and garnish with a gummy worm? Oh yes you can!ĥ400 France Avenue S., Edina, (952) 915-1100ģ001 Hennepin Ave., Mpls.In 1955, not long after Disneyland opened in Anaheim, California, the Frito-Lay snack company opened "Casa de Fritos," a Mexican-style restaurant in Disneyland's Frontierland. You give them $8, they hand you a shaker of vodka, and then it’s candy candy candy, as much as your sweet-tooth can handle. It happens every Thursday from 7 to 11 p.m., and it’s like a Bloody Mary bar, as imagined by your dentist, in the throes of the worst nightmare she ever had. However, if the over-twenty-one-year-old in your life wins a spelling bee, head to the craziest thing to happen to sugary drinking since the invention of the alcoholic milkshake. If the under-ten-year-old in your life wins a spelling bee, this is where you go. It’s definitely a jaw-dropping experience, and has a feeling of kids indulgence to it. Every candy you can think of, from Lik-M-Aid Fun Dip to imported Turkish Delight and British Maltesers. I tell you this because at first you will only see the billions of trillions of sugary things all around you! Gummy army men, gummy octopi, gummy sharks, gummy rulers, gummy gummy gummy all over the place. You walk in and you suddenly realize the origin of the name-it’s a play on Alice in Wonderland, and there are Alice touches everywhere, white rabbits and funny perspective Mad Hatter images and the like. Meanwhile, Alix in Candyland is an over-the-top, ultra-decorated, theme-park-like extravaganza of a candy store in Edina on the corner of France and 54th street. Aside from the candy, Candy Alley is just a very sweet old-fashioned neighborhood shop-the owner behind the counter, the walls painted white.
For whatever reason, it was Zotz that really got me in a Proustian moment, remembering being trapped with my brother in the back seat of the Volvo on I-95. And Zotz! Walking in there is a trip in a way-back machine. My proof, and I do have it: Two new candy stores opened, and I’ve found the world’s first DIY nerds-and-pixie-stix martini.įirst, the candy stores! One in Edina, one in south Minneapolis.Ĭandy Alley opened last spring at 48th and Chicago, and they specialize in old fashioned candy-like salt-water taffy, and Squirrel Nut Zippers, and Annabelle’s Big Hunk, and Nik-L-Nip little wax jars filled with mysterious sweet watery stuff, and Mallo-Cup candy bars. As we all know, 2010 was the year of the fancy cupcake.
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